Balancing EDEN 2012 Actions

EDEN (European Distribution and Exhibitors Network) was founded in September 2011. Initiated within the framework of the Cinemalab Workshop and under ARCALT’s coordination, EDEN works in close collaboration with Europa Distribution & CICAE. EDEN is suported by MEDIA MUNDUS.

EDEN gathers 11 organizations belonging to the audiovisual industry, from all over Europe. It is the only existing European cross-sectorial network as it brings together two major operators of the audiovisual industry: European exhibitors and European distributors.

EDEN strives to implement new transnational actions so as to widen cinematographic diversity, increase audiences while empowering European professionals in the programming of their own theatres.
EDEN has chosen, as a starting point in launching international partnerships, quality projects emerging from South America, thus valuing ARCALT’s expertise in Latin American (LA) cinematography for 25 years.

Facing mutual globalization issues and foreign art house exhibition issues, these audiovisual professionals decided to build a trustworthy and long-term European alliance in order to:

•  Widen their leeway on the programming of their own theatres or line up

•  Strengthen the competitiveness, skills and abilities of EDEN members by sharing information and know-how on their practices and organizing workshops focused on the issues linked to their activities

•  Get access to international art house movies by participating to market screenings in Toulouse and San Sebastian

•  Reach new audiences by increasing the spectator’s choice and sensitizing audiences to cultural diversity

•  Internationalise their professional network

•  Safeguard cultural and linguistic diversity by strengthening the intercultural dialog and cooperation with third countries.

EDEN strives to reinforce European cooperation through intercultural dialog.
The dissemination of international movies by EDEN member countries embodies the achievement of this goal.

eden Mapping

 

Our members are:

Picture Houses (UK), Amstelfilm and Solar Cinema (NL), Cirko Films (Hongria), Kino Pasaka (Lithuania), Kino Valli (Croatia), Cinemondo (Italia), Sofia Film Festival (Bulgaria), Paseo Films (Spain), Access Films (Ireland) and Arcalt (France). 

Most of the members are exhibitors who started their distribution activity within the framework of Cinemalab in order to become autonomous. They were thus able to reach total independence in their programming thanks to a reliable partnership with a sales agent.

 

Objectives

Between September 2011 and January 2012, EDEN managed to attain three of its current goals.

OBJECTIVE 1- Providing European cinema audiences with quality Latin American films that are not currently available in the existing distribution channels in European countries.

EDEN has built a strong partnership with Figa Films, a sales agent, so as to provide member exhibitors and distributors access to comedy from LA.
Five EDEN members were granted the entire distribution rights of the multi-awarded Guatemalan film Las Marimbas del Infierno, by Julio Hernández Cordón.
 

Watch the trailer here and check-out our press reviews on Scoop it!

lithuania poster

LITHUANIA - Las Marimbas del Infierno was screened from November 2011 until March 2012.

BY KINO PASAKA

Kino Pasaka is a cinema founded in September 2009, working to ensure an attractive and alternative programme and run premieres.

•    2 cities involved: Vilnius and Panevezys
•    107 screenings
•    4 different movie theatres

 

esp poster

SPAIN - Las Marimbas del Infierno was screened from March 2012 until October 2012.
BY PASEO FILMS

Paseo Films is a cultural association created in 2012 to distribute and promote art house films and stimulate an alternative circuit for screenings.

•    4 cities involved: Madrid, Barcelona, Santander and Coruña
•    130 screenings
•    4 different movie theatres

 

poster crota

CROATIA - Las Marimbas del Infierno was released on April 2012.
BY KINO VALLI

Kino Valli reopened in July 2008 after a complete makeover. It is the only cinema programming commercial and non-commercial films, promoting film creation in school projects.

•    4 cities involved: Zagreb, Pula, Split and Rijeka
•    25 screenings
•    4 different movie theatres

 

poster italia

ITALIA - Las Marimbas del Infierno was screened in October and November 2012.
BY FRENCH ACADEMY – VILLA MEDICIS

Villa Medici is a French public institution offering a space for dissemination and creation in various cultural fields: exhibitions, cinema, music, history of art. 

•    4 cities involved: Roma, Florence, Turino, Bologna
•    38 screenings
•    5 different movie theatres committed.

 

Toulouse’s workshops facilitated the market access of 3 new titles to be released:

De Jueves a Domingo (Thursday Till Sunday) will be released by PASEO FILMS in Spain, by KINO VALLI in Croatia. Historias (Stories) and Violeta se Fue a los Cielos will be released by CIRKO FILM in Hungary.

mapping marimbas

 

FOCUS ON SPAIN

“Over the last few years there has been a notable decline in cinema admissions in Spain, often considered to be the result of the proliferation of new ways of accessing audiovisual content, and the consequent change in audience’s habits. A new rival has clearly emerged.
The recent VAT increase from 8% to 21% on cinema tickets (and theatre, performance, concerts), turning culture into a luxury, will inevitably accelerate the decline in admissions, and illustrates the PP government’s priorities regarding cultural policy (tickets for football matches and corridas remain at a 10% low VAT).
In the very near future, this will undoubtedly affect the diversity of films in distribution, as smaller, art house or independent cinemas close (the Renoir chain has shut down cinemas in Palma, Zaragoza and Barcelona this year), making screening spaces even more competitive, as exhibitors book risk free products of mass consumption.”

Tess Renaudo. Co-founder Paseo Films & Directing committee / Programmer L’Alternativa, Barcelona Independent Film Festival.

OBJECTIVE 2 - Creating opportunities for EDEN members to nurture new ways of distribution in order to attract new audiences.

EDEN is supporting innovative approaches in order to develop new audiences through the launch of pilot projects adapted to the digital age:

•    Coordination of pan-European releases
•    Mutualisation of the P&A costs between members
•    Exploration of alternative exhibition platforms with non-theatrical and VoD release
•    Experimental day-and-date release
•    Collective elaboration of releasing strategy

OBJECTIVE 3 - Sharing experiences, knowledge and ideas regarding sourcing, acquisition, and distribution of movies from third countries with a focus on Latin American films to the benefit of all EDEN members.

Peer-learning activities and networking among cinema professionals trigger a direct impact on competitiveness. The participants can benefit from training to gain new skills and strengthen their capacity to work internationally, to develop new cross-border projects by facilitating market access.

MARCH 2012 - TOULOUSE
EDEN members met during a 5 day workshop in Toulouse.
Work undertaken on current issues:
•    From the Film to the Digital, and the impact of a technological mutation on post-production
•    The releasing models for Latin-American films in Europe
•    The European cinematographic markets and alternative circuits

View full program here.

The workshops facilitated market access with several screenings:
•    El Lugar del Hijo, by Manuel Nieto (Uruguay, Argentina, 2h05, 2nd film after La Perrera)
•    Halley, by Sebastián Hofmann (Mexico, 1h20, 1st film)
•    La Sirga, by William Andres Vega (Colombia, France, Mexico, 1h28, 1st film)
•    Tanta Agua, by Ana Guevara, Leticia Jorge (Uruguay, Mexico, Netherlands, 1h48, 1st film)
•    Cores, by Francisco Garcia (Brazil, 1h35, 1st film)
•    Villegas, by Gonzalo Tobal (Argentina, France, Netherlands, 1h27, 1st film)
•    De Jueves a Domingo, by Dominga Sotomayor (Chile, 1h37, 1st film)
•    Violeta se Fue a los Cielos, by Andrés Wood (Argentina, Brazil, Chile, Spain, 1h50)
•    Historias, by Julia Murat (Argentina, France, Brazil, 1h38, 1st film)
•    Los Herederos, by Eugenio Polgovsky (Mexico, 1h18)

SEPTEMBER 2012 – SAN SEBASTIAN
EDEN members met during a 4 day workshop in San Sebastian. They have extended their network and discovered new films under way.

Among them:

•    Asalto a la Fábrica de Caloventores, by Estanislao Buisel Quintana (Argentina)
•    De Menor (Underage), by Caru Alves de Souza (Brazil)
•    Gloria, by Sebastián Lelio (Chile)
•    Las Horas Muertas (The empty hours), by Aarón Fernández (Mexico, Spain, France)
•    Las Niñas Quispe, by Sebastián Sepúlveda (Chile, France, Argentina)
•    Tanta Agua (So much water), by Ana Guevara, Leticia Jorge (Uruguay, Mexico, Netherlands)

These two workshops enabled some European distributors to acquire the distribution rights for three films.
De Jueves a Domingo (Thursday Till Sunday) distribution rights were bought by the European distributors Paseo Films in Spain, Kino Valli in Croatia.
Historias (Stories) and Violeta se Fue a los Cielos distribution rights were bought by the distributor Cirko Film in Hungary.

OCTOBER 2012 – VALDIVIA
From the 4th to the 7th of October, the Cine sin fronteras / Cinemalab workshops took place within the framework of Valdivia International Film Festival. It sets up professional meetings for projects in development or in postproduction stage ready to make a market launch.

Among them is La Red, a Latin American independent distributor’s organization, amongst which lines up include titles from Europe.
The topics of Cine Sin Fronteras workshops mainly concern new technologies, new strategies in the circulation markets (acquisitions, sales, distribution, and exhibition), alternative marketing, and audience developing and diffusion. The network also pilots experiences of coordinated distribution of the same film.

COMING SOON

De Jueves a Domingo (Thursday Till Sunday) will be released soon by PASEO FILMS in Spain, by KINO VALLI in Croatia.
Historias (Stories) and Violeta se Fue a los Cielos will be released by CIRKO FILM in Hungary.

Contacts


Association Rencontres Cinémas d'Amérique Latine
de Toulouse (ARCALT):
11 Grande Rue Saint Nicolas
31 300 Toulouse (Francia)
T: +33 561 32 98 83 - F: +33 561 32 68 31
arcalt31@wanadoo.fr
eva.m.k@wanadoo.fr
www.cinelatino.com.fr