CINEMALAB 2011 EN

 CINEMALAB WORKSHOP 
FOR DISTRIBUTORS, EXHIBITORS AND INSTITUTIONAL MANAGERS

PROMOTION AND VISIBILITY OF LATIN AMERICAN FILMS IN EUROPE
AND EUROPEAN FILMS IN LATIN AMERICA
AUDIENCE DEVELOPING AND NETWORKING

for European and Latin-American professionals
 

 

Applications for Latin-American professionals are closed

 




 

 

A NEW SYNERGY TO INCREASE CINEMATOGRAPHIC DIVERSITY

The main goal of the Cine Sin Fronteras platform is to promote and expand the diversity of the cinematographic offer by improving the visibility and strenghtening the presence of Latin-American cinematographies in Europe and European ones in Latin-America. All this thanks to 2 complementary propositions: Cinemalab and Cinéma en Construction.

These 2 events are articulated between 4 distinctive meetings, taking place in Europe and Latin America:

⇒ Cinemalab in Toulouse (France, March) and Valdivia (Chili, October)
⇒ Cinéma en Construction in San Sebastian (Spain, September) and Toulouse (France, March)

In Europe, the training Cinemalab is completed by Cinéma en Construction,an initiative focusing on the completion, promotion and distribution of films towards their international diffusion.

The synergy Cinemalab/Cinéma en Construction, helps networking between professionals and a more efficient cooperation thanks to specifically involved networks.

Why?

The exhibitors and distributors from Europe and Latin America face 2 main issues regarding the distribution of Latin-American and European movies on the 2 continents: concentration and homogenisation of the market: concentration of the distribution and exhibition market on certain big movies with huge marketing campaigns or a certain kind of screens. In this context, independents find it harder and harder to promote their movies and to get the audience attention. In this sense, cultural diversity itself is at stake here.

However, there is a real appetite for diversity: how to create and feed this appetite? How can the independent sector develop and reinforce itself?

How? 

The Cinemalab workshop offer a training programme to professionals (distributors, exhibitors, festival managers, managers of public or private institutions...) willing to be informed on how to stimulate and encourage the circulation of cinematographic works in both markets, legal issues, financing strategies and to gain more skills in the field of independent films promotion in order to develop their career and company competitiveness.

That's why the methodology adopted is based on exchange of experiences, competences, and knowledge, focus on regional market situation and network between the professionals from the 2 continents:

  • Conferences and case studies
    •  market structure and access to film copies ;
    •  national and international public policies
    •  impact and digital opportunities on film diffusion.
    • studies on film releases
  • Practical workshops
    •  cultural marketing and internet
    •  project management
    •  audience development
    • development of young audiences
    •  mutualization and professional networking
  • Coaching of projects related to Latin-American cinematographies
  • Screenings in the presence of the sellers of the films
  • Professional meetings
  • Participation in Cinéma en Construction

Practical Information

Cinemalab will select 12 Participants, 6 Latin-American ones and 6 European ones, each with a minimum of 3 years experiment and a project ldealing with the circulation of European and/or Latin-American cinematographies.

Applicants should be experienced professionals as festival managers, distributors, exhibitors in their own country who wish to widen their knowledge and skills of European and Latin-American film promotion, as well as professional working in private or public institutions willing to develop policies in favour of the promotion, distribution and exhibition of these films.

The European participants will be gathered in Toulouse, France, from the 21st to the 26th of March 2011, in the mark of the 23rd Rencontres Cinémas d’Amérique Latine.

The Latin-American professionals will train from the 12th to the 14th of October 2011 during the International Festival of Valdivia, Chile.

Applications online for the European training only from January the 18th, 2011 to February the 25th, 2011

Training fees

  • MEDIA countries participants: 300 €
  • New MEDIA countries participants: 200€
  • Latin-American participants: 200€

Fees cover course participation and documentation, travel, accommodation, meals (except for one), local transport between the hotel and local airport, accreditation to festivals, redaction, translation and diffusion of the course synthesis.

Languages

The CSF workshops are held in 2 languages: English and Spanish.

Nevertheless, the workshops and the communication with professionals of many different countries require a fair knowledge of conversational English.

For further information, please contact Eva Morsch Kihn : eva.m.k@wanadoo.fr